How to introduce people to Marxist-Leninist ideals without calling it so?

I want to share these revolutionary with friends, close coworkers, and people in my community, but I know as soon as I bring up the word socialism, there’s going to an adverse reaction. How do I go along doing this in a fairly conservative area? Also would incorporating populism into the message be beneficial as well? via /r/communism https://ift.tt/2VjzggN